At Newcastle Cosmetic Doctor (NCD), all advertising and communications comply with the Australian Health Practitioner Regulation Agency (Ahpra) advertising guidelines and the Therapeutic Goods Administration (TGA) advertising code. This ensures all information we provide is truthful, evidence-based, and legally compliant. ^{1 2}

1. Truthful and Accurate Information

All advertising, marketing, and website content is clear, factual, and not misleading. We do not make claims of superiority (e.g., 'best' or 'leading'), which are prohibited under Ahpra’s advertising rules. Outcomes are explained as variable, with no guaranteed results. ^{1 3}

2. Use of Images and Testimonials

Before-and-after photographs are only used when patients provide informed, written consent. Images are presented honestly with no alteration, consistent lighting, and no filters. Testimonials and reviews are only published if they meet Ahpra’s advertising standards and do not mislead other patients. ¹

3. Promotions, Discounts, and Offers

All promotions and package deals comply with the Therapeutic Goods Advertising Code. Offers are clear, time-bound, and not coercive. We avoid language creating undue urgency (e.g., 'hurry, don’t miss out') and never pressure patients with financial inducements. ^{2 1}

4. Regulatory Oversight

All communications are reviewed for compliance with Ahpra, TGA, and ACCC standards. We also acknowledge oversight by the Health Care Complaints Commission (HCCC NSW) and the Office of the Australian Information Commissioner (OAIC) where relevant. ^{1 2 3 4 5}

Sources

1. Ahpra 2020 – Advertising guidelines for regulated health services Link, viewed 8 October 2025, https://www.ahpra.gov.au/Resources/Advertising-resources/Legislation-guidelines/Advertising-guidelines.aspx ↩︎
2. TGA 2021 – Therapeutic Goods Advertising Code Link, viewed 8 October 2025, https://www.tga.gov.au/resources/publication/publications/therapeutic-goods-advertising-code-2021 ↩︎
3. ACCC 2023 – Advertising and selling guide Link, viewed 8 October 2025, https://www.accc.gov.au/business/advertising-and-marketing/advertising-and-selling-guide ↩︎
4. HCCC NSW 2025 – Health Care Complaints Commission overview Link, viewed 8 October 2025, https://www.hccc.nsw.gov.au/ ↩︎
5. OAIC 2025 – Australian Privacy Principles guidance Link, viewed 8 October 2025, https://www.oaic.gov.au/privacy/australian-privacy-principles ↩︎