Evidence note: The Golden Ratio (φ≈1.618) is a historical design concept. Modern data show mixed or weak correlation between φ and perceived facial attractiveness across populations. Use φ as a guide only; plan to patient‑specific anthropometry, sex, and ethnicity. 1 2 3
1. Purpose
Provide a standardised framework for applying facial harmony and Golden Ratio concepts in dermal‑filler planning while maintaining safety, individuality and compliance with Australian governance (AHPRA/TGA/ACSQHC/RACGP). 6 7 8 10
2. Scope
Applies to all clinicians at Newcastle Cosmetic Doctor performing dermal filler treatments. Covers analysis, planning and execution referencing φ while respecting sex and ethnic variability.
3. Principles of the Golden Ratio & Facial Harmony
The Golden Ratio (φ≈1.618) is a mathematical proportion used historically in art/architecture. In facial aesthetics, it can inform proportional balance between facial thirds/fifths. Modern evidence is mixed; proportional harmony and population norms trump rigid φ targets. 1 2 3
4. Gender‑Specific and Anatomical Considerations
Female patterns: softer nasal slope, higher malar projection, fuller lips; lip‑to‑chin projection can approach φ‑like ranges in some populations—use as a guide only. 3
Male patterns: stronger mandibular width/angle, flatter midface, reduced upper‑lip projection; avoid feminising over‑projection. 5
Ethnic variation: anthropometric norms differ; adapt targets to local norms rather than imposing φ. 4 5
5. Regional Application & Aesthetic Planning
- Midface: balance anterior vs lateral projection by sex/ethnicity; some propose φ‑adjacent width:height guides, but evidence is inconsistent—prioritise soft‑tissue harmony and malar support. 3 4
- Chin & Jawline: harmonise lower facial third with total height (~one third) and with nose/lips; avoid elongation that breaks thirds/fifths harmony. 5
- Lips: popular ) # left single quote text = text.replace('’', upper:lower ≈ 1:1.6’ is a **guide**, not a rule; preferences vary by population and age. 2 4
- Forehead/vertical thirds: aim for approximate thirds in many populations; adapt to individual craniofacial pattern. 3 5
6. Safety & Clinical Documentation
- Record pre‑treatment anthropometric measurements (thirds/fifths, lip‑chin, nasal projection) and images in neutral expression.
- Note that φ is guidance only; plan to patient‑specific anatomy.
- Avoid over‑projection; preserve dynamic function; reassess at 2—4 weeks with repeat photography. 10
- Store batch/lot, planes, volumes; document consent and proportional rationale per AHPRA guidance; if devices are implicated in AEs, report via TGA MDIR. 6 8 9
7. Regulatory Compliance (Australia 2025)
- AHPRA non‑surgical cosmetic procedures: scope, consent (incl. under‑18 safeguards), and advertising rules (no testimonials; image standards). 6 7
- TGA: use ARTG‑listed products; report device adverse events via MDIR; follow advertising code (no Schedule‑medicine promotion). 8 9
- ACSQHC: documentation, infection control, clinical governance for services providing cosmetic procedures/surgery. 10
- RACGP: align with primary‑care governance and referral/records expectations where applicable (context coverage). 11
Appendix — Quick φ Reality Check
| Claim | Reality | Clinical take | Evidence |
| ‘Ideal’ faces follow φ everywhere | Evidence is mixed/weak across populations | Use φ as a soft guide only | Naini 2024; Pallett 2009 |
| Upper:lower lip = 1:1.618 always | Preferences vary by sex/ethnicity/age | Tailor to patient norms & goals | Pallett 2009; Zwahlen 2022 |
| Midface height/width must equal φ | Anthropometry shows broad ranges | Balance projection; don’t force ratios | Milutinovic 2014; Chandra 2012 |
Sources
- Naini, F.B. (2024). The golden ratio—dispelling the myth. Br J Oral Maxillofac Surg. (Open access)., viewed 05 November 2025, https://pmc.ncbi.nlm.nih.gov/articles/PMC10792139/ ↩
- Pallett, P.M., Link, S., Lee, K. (2009). New 'Golden' Ratios for Facial Beauty. Vision Research. (Open access)., viewed 05 November 2025, https://pmc.ncbi.nlm.nih.gov/articles/PMC2814183/ ↩
- Milutinovic, J. et al. (2014). Evaluation of Facial Beauty Using Anthropometric Proportions. Sci World J. (Open access)., viewed 05 November 2025, https://pmc.ncbi.nlm.nih.gov/articles/PMC3951104/ ↩
- Zwahlen, R.A. et al. (2022). Does 3‑D facial attractiveness relate to golden ratio? J Korean Assoc Maxillofac Plast Reconstr Surg. (Open access)., viewed 05 November 2025, https://jkamprs.springeropen.com/articles/10.1186/s40902-022-00358-2 ↩
- Chandra, H.J. et al. (2012). Standards of Facial Esthetics: Anthropometric Study. J Pharm Bioallied Sci. (Open access)., viewed 05 November 2025, https://pmc.ncbi.nlm.nih.gov/articles/PMC3485457/ ↩
- AHPRA (2025). Performing non‑surgical cosmetic procedures — guidelines (in force 2 Sep 2025)., viewed 05 November 2025, https://www.ahpra.gov.au/Resources/Cosmetic-surgery-hub/Cosmetic-procedure-guidelines.aspx ↩
- AHPRA (2025). Advertising higher‑risk non‑surgical cosmetic procedures — guidelines., viewed 05 November 2025, https://www.ahpra.gov.au/Resources/Cosmetic-surgery-hub/Cosmetic-procedure-advertising-guidelines.aspx ↩
- TGA (2025). Medical device adverse events — obligations (MDIR)., viewed 05 November 2025, https://www.tga.gov.au/safety-and-shortages/adverse-events/medical-device-adverse-events/obligations-report-adverse-event-medical-devices ↩
- TGA (2025). Medical device adverse events — overview., viewed 05 November 2025, https://www.tga.gov.au/safety/adverse-events/medical-device-adverse-events ↩
- ACSQHC (2023). National Safety and Quality Cosmetic Surgery Standards (PDF)., viewed 05 November 2025, https://www.safetyandquality.gov.au/sites/default/files/2023-12/national_safety_and_quality_cosmetic_surgery_standards.pdf ↩
- RACGP (2025). newsgp coverage of AHPRA non‑surgical guidelines (context)., viewed 05 November 2025, https://www1.racgp.org.au/newsgp/professional/ahpra-broadens-crackdown-on-cosmetic-procedures ↩


